JAPANESE FRUIT

Grown with Love and Care

Grown with Love and Care

Our fruits, which farmers have grown with great passion as if they were their own children, will bring delicious smiles to your face and those of your loved ones. Japanese fruits of excellent quality and unapparelled safety are filled with love and foster happiness in those who eat them.

Secrets Of
Smile-guaranteed
Quality

Sweet Potatoes

Sweet Potatoes

Great baked or in desserts,
here are the secrets of the new star of snacks:
sweet potatoes!

Why are they
so sweet?

That’s because farmers have done lots of research and worked super hard to grow extra sweet kinds of sweet potatoes! After they’re harvested, the potatoes take a little rest to get even sweeter. When you bake them, you’ll taste their special sweet, soft texture, and it’s sure to make you smile!

Why can you eat them
all year round?

That’s because after sweet potatoes are carefully dug out, they’re kept with the soil on, and farmers ensure the temperature and humidity are just right.
This helps them stay fresh for a long time!
That’s why you can enjoy their sweet taste and soft texture year-round, always bringing a smile to your face!

Why are they
so popular in desserts?

That’s because they're easy to customize. Whether you bake, steam, or chill them, you can enjoy different textures—fluffy, moist, or creamy—depending on how you prepare them.
Plus, their natural sweetness increases, making all kinds of desserts even more delicious. So, explore to find your favorite way and enjoy them with a sweet smile!

image of japan
Japan has four seasons and an abundance of nature. A wide variety of fruit and vegetables are grown each season thanks to clean, fresh water and the passion of dedicated farmers. This site will reveal the secrets to Japan’s delicious fruit and why it brings smiles to everyone. Enjoy Japanese fruit and vegetables with your family and loved ones!
Kitty
This "Japan-grown Fruit" label is a branding label issued by the Ministry of Agriculture, Forestry and Fisheries. It is used only for Japan-grown fruit and vegetables meeting the strictest of quality standards.
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JFOODO